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The Original Soft Pretzel Factory

The first Philly Pretzel Factory opened its doors in Mayfair, Philadelphia, PA in 1998. The concept was to bake Philly Style soft pretzels all day so that everyone could enjoy a soft pretzel that is served “Hot Outta the Oven”  as they walked through the door.

Dan started selling pretzels at the age of 11, when he was successfully selling pretzels on a busy intersection in Philadelphia, and organizing neighborhood kids to work for him in multiple areas of the city.

In 1998, after graduating college, Dan and his college roommate, Len Lehman decided to open the first Philly Pretzel Factory in the Mayfair neighborhood of Northeast Philadelphia.  The store was so successful that in the second year, potential franchisees were approaching him to start franchising his concept.

In 2004, he started Soft Pretzel Franchise Systems, Inc., franchising the Philly Pretzel Factory Brand across the Philadelphia region, and now expanding outwards from Philadelphia into 12 states.